Frequently Asked Questions





What is BLOOM by Magical?

BLOOM is the biggest, smartest grow system available, packaged into a sleek, home-friendly device. It is fully-automated, with pro-level lights, minute-by-minute nutrient monitoring, real-time temperature adjustments, and built-in humidity control all working together to optimize your yield.
So easy to use, BLOOM lets you grow just about anywhere. Plug in your device, start from seed or live plant, download a grow recipe from BLOOM Forum, and let BLOOM do the rest. If you prefer to tinker and create your own grow recipes, BLOOM settings can be completely customized on the touchscreen control panel or through the mobile app.

What can I grow with BLOOM?

Part of creating the world’s best growing device was making sure you didn’t have to compromise. With 12 cubic feet of grow space — more than twice as much as similar devices on the market — you can grow just about anything you want with BLOOM. Since you’re not limited to small plants and dwarf varieties, you can grow what you like and watch your plants reach their full potential as you enjoy impressive yields and astonishing harvests.
With all the growing space, canopy lighting, and controls for all other environmental factors, you can grow just about whatever you want with BLOOM.

How many plants can I grow at once?

BLOOM is designed to grow one single, large plant per grow cycle. However, if you’d like to grow more at once, you can purchase a 6-pod grow deck separately.
If you’re looking for the biggest and best harvest, for most plants we recommend growing 1 plant per cycle. With BLOOM, your plant can grow to its potential, filling the whole cabinet — side to side and top to bottom.
But if you’re interested in small or dwarf plants, or if you’re growing to identify plant sex, the grow deck gives you space for up to 6 plants at a time.

How does BLOOM by Magical work?

Driven by revolutionary AI technology, BLOOM monitors and automatically optimizes all the environmental variables your plant needs, from seed to harvest, including lighting, humidity, air flow, temperature, and nutrient-dosing, plus drying and curing too. Just choose what you’d like to grow, select a grow recipe, and let BLOOM do the work.
If you’re interested in a more hands-on approach, BLOOM allows you to create your own grow recipes and adjust every factor to your exact specifications at every moment of the grow.
Do it yourself or let BLOOM do it for you, you’ll enjoy great results either way.

What’s included when I buy BLOOM?

Our complimentary delivery and placement within your home includes everything you need for a full grow cycle except the seed or plant itself.
BLOOM comes with:
  • Growing device
  • Specialized three-part nutrient system, (plus pH up and down solutions)
  • pH and PPM sensors and dosers
  • Active carbon filters (2)
  • All pumps and fittings
  • SCROG (sea of green) trellis netting
  • High-powered, 250w LED top light and two 25W LED side lights
  • Active HVAC system
  • Touchscreen control panel
  • Free app access
  • Access to our grow recipe database
  • Access to BLOOM by Magical Forum, our online community
  • Access to our BLOOM technology experts for help in all stages of your grow.
Note: Seeds, clones and/or cuttings not included

How much space do I need?

We designed BLOOM to completely control all environmental factors and to look like a sleek piece of furniture, so you can feel good putting in anywhere you have the space. Coming in at 28”W x 25”D x 70”H and weighing 200 pounds, BLOOM is similar in size to a refrigerator. Two-way filtering deodorizes outgoing air and attractive tinted glass lets you proudly show off or conceal your plant. Display it as a conversation piece or tuck it into a work or storage space. Keep in mind the delivery of BLOOM is limited to one flight of stairs.

Where should I put BLOOM?

BLOOM is similar in size to a refrigerator — measuring 28” W x 25” D x 70” H and 200 pounds — and has a 6-foot power cord you’ll plug into a standard 110V outlet. BLOOM can fit through a standard 30” doorway. Beyond those basic space needs, BLOOM can go nearly anywhere in your home. We designed BLOOM to completely control all environmental factors and look like a sleek piece of furniture. Two-way filtering deodorizes outgoing air and attractive tinted glass lets you show off or conceal your plant. So, display it or tuck it away. You choose. Other space considerations:
Easy access to water is handy for when you change the water every 2 weeks
The door opens to the right and it’s helpful to have at least 1 foot of room to fully open it
The mirrored glass in the BLOOM door keeps a lot of its 300 watts of LED light from entering the room, but the cabinet still emits some light
BLOOM is fairly quiet and energy efficient, making about as much noise as a running dishwasher
Do not place BLOOM in a closet or poorly ventilated area
Do not place anything on top of BLOOM
BLOOM works best in a space where outside temps range from 32-90 degrees Fahrenheit

What’s the set-up process like?

Our complimentary white-glove service, which covers 90% of the 48 contiguous states, means we will deliver BLOOM to your home, place the cabinet where you like, and remove all packaging materials and wood pallet. If later you’d like to move it, BLOOM sits on casters, which make it easy to slide into a new location on the same story. For moving up or down even a single step, be sure to use a dolly with two people to help. To avoid a mess, empty the reservoirs before moving, and see the “Moving your BLOOM” article on the BLOOM Forum for more information. When you’re ready to start growing, the control panel at the top of the cabinet will walk you through the process of setting up BLOOM. Setup takes just 10 minutes. Just follow the prompts on the control panel. It will tell you to add water and nutrients, pick a recipe, and then you’re done. BLOOM takes it from there, managing everything else your plant needs, monitoring constantly, and automatically adjusting as needed, from veg to bloom. Your Welcome Kit includes everything you need to get started:
3-part Nutrient Solutions (FloraGro, FloraMicro, and FloraBloom)
pH Up and Down
3” Grow Pod
3” Net Pot
1 cup of Hydroton (used to plant live plants or cuttings)
CO2 Generator
Cleansing Solution
You will also need a bucket, water jug(s), and pruning shears, which are not included with BLOOM.

Does BLOOM have an app?

Of course. The BLOOM mobile app is an extension of the device’s easy-to-use touchscreen interface. With the app, you can control BLOOM settings or view your growth no matter where you are. Plus, access the grow recipe database, reach out to our product experts, connect with other growers in the forum, and check the live camera feed for any-time growth updates.

What is Magical?

Magical is a company that has been on the forefront of cannabis innovation for over a decade. We first made a name for ourselves with the development of the Magical Butter Machine, an innovative kitchen appliance that allows consumers to easily create their own infused butter and oils for use in recipes, or as a natural remedy for a variety of ailments. Our founders, recognizing the medical benefits of cannabis, wanted to make it more accessible for patients, hence the invention of the machine and we have been dedicating our efforts to help those who need it ever since. 

What is the BLOOM Forum?

BLOOM Forum is an online community of growers and product experts from around the world. Through the control panel on your cabinet or the app on your phone you’ll have access to our entire ecosystem — community, inspiration, and expertise. You’ll find different categories in BLOOM Forum where you can ask questions, share recipes, and just make connections with other growers.

How is BLOOM by Magical different from other growing devices?

BLOOM offers more than twice as much growing space as other growing devices, the most power, and a fantastic array of features. All of this means you get total control and flexibility. Grow whatever plant you like, whatever size you want. Get creative and develop your own grow recipe, adjusting the environmental factors however you like, or choose the automated path and let BLOOM do all the work for you. It’s up to you.
Interested in the details?
BLOOM actively monitors and controls every environmental variable down to the minute, not just a couple times a day or week. This includes: temperature, humidity, light spectrum, duration and intensity, air circulation, C02 and air exchange, nutrient delivery cycles, nutrient solution pH, PPM, and nitrogen, potassium, phosphorus and micro nutrient balancing.
BLOOM offers the largest growing area on the market, at more than 2.5 times the competition.
BLOOM integrates the most powerful grow lights of any grow box currently on the market, with a validated 300w of real power. Grow light power is one of the key variables in ensuring a large harvest.
BLOOM has an advanced flood-and-drain nutrient delivery system that maximizes oxygen to the plant roots, minimizing root diseases and other issues found in deep-water-culture delivery systems.
BLOOM can specifically maximize plant health for a targeted variety (like tomatoes), but also maximize health for specific subtypes (like beefsteak) and for specific traits (like flavor, yield, size, aroma, or acid/sugar balance).

Does BLOOM use a lot of energy?

Nope. Efficiency is key. BLOOM uses about as much energy as a small window AC unit, drawing a peak of 500w of power, or about 7 kwH per day. That’s less than $1 a day to run best-in-class grow lights and a cooling system that keeps your plant healthy and thriving. BLOOM is designed for significant growth without a significant carbon footprint.

What is BLOOM's light output?

Unlike devices that quote 200w grow lights when they only draw 50w of power at the plug, BLOOM fuels your plant with more usable energy and a broad, evenly distributed light spectrum from its 250w top canopy light and twin 25w side lights. This translates to bigger harvests than growing with a top light alone. It also means maximum canopy penetration, tighter internodal spacing, and bushier, more compact plants with greater yields in a smaller space.

Is BLOOM by Magical WiFi-enabled? Do I have to connect it?

Yes, BLOOM is WiFi-enabled, and you can choose to connect it or not — it’s totally up to you. A WiFi connection is not make-or-break, but we recommend it for the best BLOOM experience. When you connect BLOOM to the internet, you can download or share user-generated grow recipes, view and share photos from the on-board camera, and download the latest and greatest firmware and software as we learn and grow. However, the device’s touchscreen control panel gives you full access to monitor and adjust all settings even without a WiFi connection.

What’s a CO2 Generator?

As you know, plants need CO2 to grow. So for your plant to thrive inside the BLOOM cabinet, we provide a CO2 Generator, which is an active mushroom spore that constantly produces the CO2 your plant needs.

Keeping it inside the box it comes in, just place the CO2 Generator inside your BLOOM cabinet on the shelf next to the humidifier. Replace the CO2 Generator after each grow, or about every 4-5 months. Any extra CO2 Generator boxes can be stored in your refrigerator.

I’ve never grown hydroponically before. Is it very complicated?

BLOOM is not your everyday hydroponic growing box. It’s much easier. In fact, that’s one of the reasons we created it. It’s perfect for beginners and experts. And it’s great for those who want to press a button and wait for results as well as those who want to fully customize their grow.

Based on the grow recipe you’ve created or selected, BLOOM will constantly monitor and water your plant with perfectly adjusted nutrient levels. Plus, the control panel walks you through set up, planting, regular maintenance and even cleaning at the end of the grow. And you always have access to other BLOOM users and product experts on the BLOOM Forum for plant advice or pruning and harvesting tips.

How do I create a grow recipe?

During setup you can download an existing recipe — created by an expert — from our database in the BLOOM Forum. Do this through the control panel, BLOOM mobile app, or your desktop computer.

Rather create your own recipe? Go right ahead, and please upload it to our database to share with the community. If you’d like help writing a recipe, our experts would love to jump in. Just post to the Recipe Discussion and Requests thread on BLOOM Forum and a product expert or community member will reach out to help.

Do I have to use starter plants?

When you start a new grow, your Control Panel will give you the option to plant from either a live plant or from seed and provide the proper instructions depending on what you choose. If you're germinating seeds in the BLOOM, be sure to choose a recipe that begins with a "Germination" stage. You can also add stages, or advance stages, at any time depending on your plant's growth rate.

Can I use different nutrient solutions?

BLOOM’s sensors are perfectly calibrated for the General Hydroponics Flora Series nutrient solutions that come with your cabinet, so we strongly recommend using only these solutions.

We also don’t recommend adding any additional solutions to the Nutrient Reservoir, at least not for your first few grows. The General Hydroponics Flora Series we provide has everything your plant needs. Plus, certain additives in other products are incompatible with BLOOM and could clog the tubing. Please contact BLOOM Customer Service for advice and recommendations if this is a path you’d still like to follow.

How long before my first harvest?

A typical grow cycle takes 2-4 months, depending on plant variety, recipe, and if you started from seed or clone.

Can I dry and cure with BLOOM by Magical?

Yes. BLOOM can dry and cure harvested plants by controlling relative humidity, temperature, and air circulation to create the ideal conditions for proper plant finishing.

How will I know when my plant needs something?

Nearly everything your plant needs is automatically controlled and managed without you having to do a thing. Infrequently — about every few weeks — you’ll get a reminder on the device control panel and the mobile app about making a quick adjustment like changing the water or refilling nutrients. Neither takes more than 10 minutes, and it gives you an excuse to peek in and prune if you like. Everything else is set-and-forget.

Where do you ship to?

Currently, BLOOM can be delivered anywhere in the continental United States, with a few minor exceptions. We are actively working to expand distribution to our friends in Alaska, Hawaii, and Canada. If for some reason in-home delivery service is not available in your area, our BLOOM Customer Support team will contact you and work out an alternative solution.