Frequently Asked Questions





What is GROW?

GROW is the smartest way to engage and cultivate young minds and new ideas. It is a fully-automated chamber equipped with high-output lights, real-time nutrient monitoring, complete environmental control and successful machine-learning/AI working in unison – allowing students, teachers, and professionals to learn more as they optimize their yields.

The easy-to-use functionality of GROW means even the youngest scientists are just a few steps away from starting their first trials. Plug in the GROW, start from seed or a live plant, download a recipe from the GROW community discussion board, and let the chamber do the rest. For the more curious minds that prefer to tinker, GROW settings can be completely customized for up to 99 unique stages of growth!

What is possible in the GROW?

Creating the GROW meant not needing to compromise. With more than 10 cubic feet of growing space, students and professionals alike can grow just about anything with the GROW. Without the limitations of small plants and dwarf varieties, users can grow what they like and watch as plants reach their full potential, enjoying faster time to harvest than conventional gardening and impressive yields thanks to our fully-automated growing environment.

How many plants can I grow at once?

GROW is designed to be multifunctional and modular, with the ability to grow one super large plant or the ability to grow a diversity of crops (more than 20) with our tower systems. For classrooms or professionals that want more than one plant but not the responsibility of 20+, accessories like our 6-pod grow deck allows for repetitions with less work. 

With GROW, plants (and students) can grow to their full potential!

How does GROW work?

Driven by revolutionary machine-learning and AI, the GROW constantly monitors and adjusts all environmental variables to create the optimal plant growing conditions. From seed to harvest and from top to bottom, the GROW maintains lighting, humidity, air flow, temperature, nutrient quantity, and water quality using university-level controls. 

For professional researchers and advanced classes interested in a more hands-on and customized growing experience, the GROW allows uses to create unique grow recipes, with up to 99 different stages of growth, adjusting every factor to your exact factor to your exact specifications.

Whether it’s a first time or a profession, GROW gives users the same cutting-edge experience.

How much space do I need?

The GROW is built to engage professionals and young minds with its 21st century design aesthetic. The device measures 28”x25”x70” and is similar to a refrigerator…but with far more potential. The Grow features a tinted, one-way-glass door, allowing classes and professionals to proudly show off their hard work without disturbing the trials inside. 

Classes can prominently display the GROW for lessons and neatly tuck it into corner when moving to the next subject.

Where is the best place for GROW?

The GROW includes a 6-foot power cord with a 3-prong plug for a normal 110v outlet. Importantly, the GROW is on caster wheels and fits neatly through a standard 30” doorway. With the GROW chamber’s complete environmental controls, the device can go nearly anywhere in the learning space, lab, or home. The GROW maintains full functionality between 35- and 90-degrees Fahrenheit. 

We at GROW recommend easy access to water for bi-weekly water changes. Additional recommendations:

  • About 1 foot of room to fully open the door and allow the class to engage

  • Do NOT from place the GROW in poorly ventilated areas or closets

  • Do NOT cover the top of the GROW

What’s the set-up process like?

GROW offers white-glove delivery service (FedEx Premium Delivery), which covers 90% of the 48 contiguous states. Delivery drivers will place the cabinet where you like, remove all packaging, and wood skid it ships on. The GROW is on casters, allowing easy movement if its job is to travel from class to class (to avoid a mess, be sure to empty a majority of water out of the reservoir before moving). 

When a classroom or research professional is ready to begin their growing journey, the touchscreen control panel at the top of the GROW provides a step-by-step tutorial on first setup, with most users reporting that setup takes as little as 10 minutes. The device will instruct users to add water, nutrients, pick a recipe, and begin their growing experience with GROW. From the moment the machine recognizes and starts a recipe, the GROW takes over and manages everything else your plant needs. 

We at GROW believe the growing experience should be equal for all classrooms, schools, and professionals which is why we provide a welcome kit that includes everything you need to get started.

How is GROW different from other growing devices?

Access and ability. 

GROW offers easy-to-use, university-level growth controls to young minds in classrooms, professional researchers in labs, and even the everyday person who wants to grow their own nutritious food with complete knowledge of how it is grown from start to finish. The GROW allows users to get creative and develop their own grow recipe, adjusting environmental factors, nutrient levels and ratios, water quality, and even the amount of light the plant(s) are receiving. 

GROW’s large growing area and utilization of hydroponic irrigation methods gives users more control. GROW integrates 300W of powerful, multi-spectral lights – including state-of-the-art under canopy lighting – giving classrooms, laboratories, and individuals the ability to grow or test anything they want.

What is Magical BLOOM?

BLOOM is the biggest, smartest grow system available, packaged into a sleek, home-friendly device. It is fully-automated, with pro-level lights, minute-by-minute nutrient monitoring, real-time temperature adjustments, and built-in humidity control all working together to optimize your yield.
So easy to use, BLOOM lets you grow just about anywhere. Plug in your device, start from seed or live plant, download a grow recipe from BLOOM Forum, and let BLOOM do the rest. If you prefer to tinker and create your own grow recipes, BLOOM settings can be completely customized on the touchscreen control panel or through the mobile app.

What can I grow with BLOOM?

Part of creating the world’s best growing device was making sure you didn’t have to compromise. With 12 cubic feet of grow space — more than twice as much as similar devices on the market — you can grow just about anything you want with BLOOM. Since you’re not limited to small plants and dwarf varieties, you can grow what you like and watch your plants reach their full potential as you enjoy impressive yields and astonishing harvests.
With all the growing space, canopy lighting, and controls for all other environmental factors, you can grow just about whatever you want with BLOOM.

How many plants can I grow at once?

BLOOM is designed to grow one single, large plant per grow cycle. However, if you’d like to grow more at once, you can purchase a 6-pod grow deck separately.
If you’re looking for the biggest and best harvest, for most plants we recommend growing 1 plant per cycle. With BLOOM, your plant can grow to its potential, filling the whole cabinet — side to side and top to bottom.
But if you’re interested in small or dwarf plants, or if you’re growing to identify plant sex, the grow deck gives you space for up to 6 plants at a time.

How does Magical BLOOM work?

Driven by revolutionary AI technology, BLOOM monitors and automatically optimizes all the environmental variables your plant needs, from seed to harvest, including lighting, humidity, air flow, temperature, and nutrient-dosing, plus drying and curing too. Just choose what you’d like to grow, select a grow recipe, and let BLOOM do the work.
If you’re interested in a more hands-on approach, BLOOM allows you to create your own grow recipes and adjust every factor to your exact specifications at every moment of the grow.
Do it yourself or let BLOOM do it for you, you’ll enjoy great results either way.

How much space do I need?

We designed BLOOM to completely control all environmental factors and to look like a sleek piece of furniture, so you can feel good putting in anywhere you have the space. Coming in at 28”W x 25”D x 70”H and weighing 200 pounds, BLOOM is similar in size to a refrigerator. Two-way filtering deodorizes outgoing air and attractive tinted glass lets you proudly show off or conceal your plant. Display it as a conversation piece or tuck it into a work or storage space. Keep in mind the delivery of BLOOM is limited to one flight of stairs.

Where should I put BLOOM?

BLOOM is similar in size to a refrigerator — measuring 28” W x 25” D x 70” H and 200 pounds — and has a 6-foot power cord you’ll plug into a standard 110V outlet. BLOOM can fit through a standard 30” doorway. Beyond those basic space needs, BLOOM can go nearly anywhere in your home. We designed BLOOM to completely control all environmental factors and look like a sleek piece of furniture. Two-way filtering deodorizes outgoing air and attractive tinted glass lets you show off or conceal your plant. So, display it or tuck it away. You choose. Other space considerations:
Easy access to water is handy for when you change the water every 2 weeks
The door opens to the right and it’s helpful to have at least 1 foot of room to fully open it
The mirrored glass in the BLOOM door keeps a lot of its 300 watts of LED light from entering the room, but the cabinet still emits some light
BLOOM is fairly quiet and energy efficient, making about as much noise as a running dishwasher
Do not place BLOOM in a closet or poorly ventilated area
Do not place anything on top of BLOOM
BLOOM works best in a space where outside temps range from 32-90 degrees Fahrenheit

What’s the set-up process like?

Our complimentary white-glove service, which covers 90% of the 48 contiguous states, means we will deliver BLOOM to your home, place the cabinet where you like, and remove all packaging materials and wood pallet. If later you’d like to move it, BLOOM sits on casters, which make it easy to slide into a new location on the same story. For moving up or down even a single step, be sure to use a dolly with two people to help. To avoid a mess, empty the reservoirs before moving, and see the “Moving your BLOOM” article on the BLOOM Forum for more information. When you’re ready to start growing, the control panel at the top of the cabinet will walk you through the process of setting up BLOOM. Setup takes just 10 minutes. Just follow the prompts on the control panel. It will tell you to add water and nutrients, pick a recipe, and then you’re done. BLOOM takes it from there, managing everything else your plant needs, monitoring constantly, and automatically adjusting as needed, from veg to bloom. Your Welcome Kit includes everything you need to get started:
3-part Nutrient Solutions (FloraGro, FloraMicro, and FloraBloom)
pH Up and Down
3” Grow Pod
3” Net Pot
1 cup of Hydroton (used to plant live plants or cuttings)
CO2 Generator
Cleansing Solution
You will also need a bucket, water jug(s), and pruning shears, which are not included with BLOOM.

What is Magical?

Magical is a company that has been on the forefront of cannabis innovation for over a decade. We first made a name for ourselves with the development of the Magical Butter Machine, an innovative kitchen appliance that allows consumers to easily create their own infused butter and oils for use in recipes, or as a natural remedy for a variety of ailments. Our founders, recognizing the medical benefits of cannabis, wanted to make it more accessible for patients, hence the invention of the machine and we have been dedicating our efforts to help those who need it ever since. 

How is Magical BLOOM different from other growing devices?

BLOOM offers more than twice as much growing space as other growing devices, the most power, and a fantastic array of features. All of this means you get total control and flexibility. Grow whatever plant you like, whatever size you want. Get creative and develop your own grow recipe, adjusting the environmental factors however you like, or choose the automated path and let BLOOM do all the work for you. It’s up to you.
Interested in the details?
BLOOM actively monitors and controls every environmental variable down to the minute, not just a couple times a day or week. This includes: temperature, humidity, light spectrum, duration and intensity, air circulation, C02 and air exchange, nutrient delivery cycles, nutrient solution pH, PPM, and nitrogen, potassium, phosphorus and micro nutrient balancing.
BLOOM offers the largest growing area on the market, at more than 2.5 times the competition.
BLOOM integrates the most powerful grow lights of any grow box currently on the market, with a validated 300w of real power. Grow light power is one of the key variables in ensuring a large harvest.
BLOOM has an advanced flood-and-drain nutrient delivery system that maximizes oxygen to the plant roots, minimizing root diseases and other issues found in deep-water-culture delivery systems.
BLOOM can specifically maximize plant health for a targeted variety (like tomatoes), but also maximize health for specific subtypes (like beefsteak) and for specific traits (like flavor, yield, size, aroma, or acid/sugar balance).

What is the BLOOM Forum?

BLOOM Forum is an online community of growers and product experts from around the world. Through the control panel on your cabinet or the app on your phone you’ll have access to our entire ecosystem — community, inspiration, and expertise. You’ll find different categories in BLOOM Forum where you can ask questions, share recipes, and just make connections with other growers.

Does BLOOM have an app?

Of course. The BLOOM mobile app is an extension of the device’s easy-to-use touchscreen interface. With the app, you can control BLOOM settings or view your growth no matter where you are. Plus, access the grow recipe database, reach out to our product experts, connect with other growers in the forum, and check the live camera feed for any-time growth updates.

What’s included when I buy BLOOM?

Our complimentary delivery and placement within your home includes everything you need for a full grow cycle except the seed or plant itself.
BLOOM comes with:
  • Growing device
  • Specialized three-part nutrient system, (plus pH up and down solutions)
  • pH and PPM sensors and dosers
  • Active carbon filters (2)
  • All pumps and fittings
  • SCROG (sea of green) trellis netting
  • High-powered, 250w LED top light and two 25W LED side lights
  • Active HVAC system
  • Touchscreen control panel
  • Free app access
  • Access to our grow recipe database
  • Access to BLOOM by Magical Forum, our online community
  • Access to our BLOOM technology experts for help in all stages of your grow.
Note: Seeds, clones and/or cuttings not included

Does GROW use a lot of energy?

The GROW uses about as much energy as a small window AC unit, drawing a peak of 500w of power, or about 7kWh per day. In most states, that’s only around $1-2 dollars a day to deeply engage students and delve deep into genetic potential of plants. GROW is designed for university-level controls and growth without a significant carbon footprint.

What is GROW’s light output?

GROW offers a powerful 300 true watts of multispectral light. At the top of the chamber, a 250w LED panel containing full-spectrum white, targeted spectrum red, and UV diodes work together to provide a full daylight appearance and output for the plants. However, we at GROW went a step further and bolstered our top-down light with state-of-the-art under canopy light panels for an additional 25w on both the left and right side. These under canopy lights contain a majority visible blue diodes near the surface of the deck intermixed with full spectrum white and near-infrared diodes. 

For the professional grower or researcher:

  • 611 umols at the deck (0” from deck)

  • 814 umols at 8.75” (8.75” from grow deck)

  • 1111 umols at 18” (18” from grow deck)

  • 1981 umols at 25” (25” from grow deck)

(Grow deck to top light = 36”)

Is GROW Wi-Fi enabled? Is connection required?

Yes, GROW is Wi-Fi enabled, choosing to connect it entirely up to the individual user. The device is fully functional without a Wi-Fi or internet connection. However, features like our data dashboard, app, and community recipes are unavailable without connecting Wi-Fi and registering an account to the device. 

With Wi-Fi connection, the GROW can download user-generated grow recipes, view and share photos from the on-board camera, and receive the latest over-the-air firmware and software updates. 

I've never grown hydroponically before. Is it very complicated?

The GROW is not an average hydroponic garden, with a ton of steps and guess work. Instead, we at GROW created system for beginners and experts alike. 

Unlike conventional gardening, hydroponically grown leafy-greens, herbs, fruits, and vegetables require no soil and grow in a fraction of the time that it would take outdoors. In conventional gardening, classrooms are limited to soil from a bag or generally need to add costly amendment to their outdoor space for it to properly grow what they need for instruction. 

With GROW, growers and curious minds simply need to add water to the reservoir and the nutrients to the cutting-edge autodoser to begin their hydroponic growing journey.

However, we at GROW believe that there is always something new to be learned. So, while it is incredibly simple, we recommend making it complicated!

How do I create a grow recipe?

During setup, users can download an existing recipe – created by a fellow user or expert – via our touchscreen control panel from GROW community discussion board and database. 

For advanced classes, professional growers or researchers, the GROW allows users to to create their own recipe with up to 99 unique stages of growth. Users will create a name for their recipe, determine what category of plant it might fall under, and set a quick description. From there users, can set development stage names, the length of time for the stages, the total amount of nutrients in the reservoir, the ratios of the nutrients, pH, number of day light hours, and even the daytime temperature. (Nighttime temperature variation can be manually set in the Advanced Settings menu after the grow cycle has begun.) After setting the recipe, save and start growing!

Do I have to use starter plants?

No! In fact, when users begin their growing journey, the GROW control panel will give the option to plant from either a live plant or from a seed. The GROW provides proper instructions depending on the previous choice. As a tip: we at GROW recommend choosing a recipe that beings with a “Germination” stage. If it seems the plant is growing  faster or slower than your selected recipe, the GROW allows users to manually advance or add stages to an active recipe.

Can I use different nutrient solutions?

The GROW’s lab-grade sensors are calibrated for the General Hydroponics Flora Series nutrient solutions that come as part of the GROW welcome kit. We STRONGLY RECOMMEND using only these solutions.

Additionally, we do NOT recommend adding any additional solutions to the nutrient reservoir. Professional growers and advanced classes can contact us at GROW for best management practices and recommendations if wanting to try different solutions in the GROW.

How will I know when my plant needs something?

Nearly everything your plant needs is automatically controlled and managed without having to do a thing. However, the GROW’s touchscreen control panel, dashboard, and app provide classes, professional growers, and researchers real-time information about the status of the growing conditions. 

When it is time for a stage change, the GROW will prompt users on the touchscreen to advance to the next stage with or without a water change. Water changes are recommended at least every 14 days, although the water change can be treated as a variable of study if interested!

On a day-to-day basis, GROW recommends monitoring the water level and topping off the nutrient reservoir with freshwater at the end of each day for the best classroom experience!