Our goal brought us together
Our obsession took us the rest of the way.
When your objective includes the words “world’s best,” it’s not enough to tap the smartest folks in the room, or even in the office. We needed the best of the best. That meant forging partnerships across businesses and industries, time zones and international borders. And it worked. Bringing all these organizations together let us do something that hadn’t been done before, at least not well enough.
10,000 Engineering Challenges Packed Into One Neat Box
All our experts brought all their biggest ideas to the table when we started developing GROW. We compiled a list of all the extraordinary features we wanted in the world’s best growing device, and they worked together to figure out how each one fits not just neatly into the device, but cooperatively into the growing process. Once our LED experts determined how much light we needed to create maximum yields, our cooling system experts needed to develop a chilling space that would balance the heat of the lights. Then it was humidity, air exchange, nutrient delivery, pH balance, ease of use, growing space, and more. Building GROW meant facing a string of creative and technical hurdles that, working together, we cleared every time.
GROW is just the beginning.
We’re revolutionizing the way the world grows.
Building the world’s best-growing device was certainly a big goal. But it’s not the end goal. We’re here to cultivate a new way to grow, indoors, at home, in your kitchen even. We’re here to think bigger and broader, to solve more problems and generate more ideas. We’re here to revolutionize what has always been into what could possibly be.
Imagine what’s possible if growing was easier, more efficient, and foolproof. We have. GROW is the first step to an entirely new way to think about what you can grow and where you can grow it.
The future of growing is in Magical GROW.
